ABSTRACT

This study examines the physical environment quality towards Kopitiam patrons’ satisfaction. One of the types of coffee shop in Malaysia is Kopitiam, therefore, in order to show good image and reputation among other coffee shops the Kopitiam’s owner should concern about the physical environment quality. An extensive literature review first identified seven dimensions of the physical environment quality which is ambience, facility aesthetics, design and layout, cleanliness of the restaurant, authentic, exterior design, and interior design. The sub-dimensions of physical environments quality that influence patron satisfaction will help to increase the knowledge of the marketer and other future researchers.