ABSTRACT
Chinese tourist market is the main target for Southeast Asia destinations. However, recent crises such as airplane crashes, political tensions influenced greatly the arrival of Chinese tourists. Place marketers concern about how their destinations win back this market, which can bring them huge economic benefits. According to the previous literature review about perceived risk and media communications and the analysis of the statistics of Chinese tourists traveling to southeast Asia, the paper addresses several strategies focused on communication source, message and target, in order to help destination marketing organizations deliver their message toward Chinese market efficiently and effectively after tourism crisis.
