ABSTRACT
In recent years, food tourism has emerged as an area of interest for both tourism researchers and practitioners. However, research in food tourism is limited and there is a lack of empirical studies into tourists’ intentions to visit a food tourism destination. This paper attempts to build a conceptual framework based on the original Theory of Planned Behavior (TPB) by modifying the TPB model to include three additional constructs: motivation, involvement and past behavior towards visiting a food tourism destination. The influence of socio-demographic variables is also examined in this model. Since very few studies have been published in this particular area, this provides a theoretical base for future studies in the field of food tourism and destination choice.
