ABSTRACT
This study aims to develop a structural model for senior tourists’ choice of destination. The data was collected from 400 foreign nationals who spent their holiday in Bali. Confirmatory factor analysis technique (SEM-AMOS) was used to find a causal relationship between variables in the model, by applying concepts related to motivation, i.e., push and pull motivation and their relationship with tourist satisfaction. The study found significant relations between the push and pull motivation. Significant indicators include prices, advantage of leisure time, improvement in transportation, distance, local culinary, hotel facilities and services, health facilities, safety and security. Ultimately, the destination selection for senior tourists’ model is determined by key indicators such as existing tourist attractions, trip experiences to, from and within Bali, the availability of the facilities provided, and the services the respondents had during their holiday in Bali. The structural model of destination selection for senior tourists should be useful for destination planning and management.
