ABSTRACT

Butler’s Tourism Area Life Cycle model (TALC) has been dominated destination development discussion for four decades. However, the model is inevitably flawed to represent today’s destination development cycle. It is not enough to explain the destination lifecycle comprehensively. This essay paper aims to provide a comprehensive tourism destination development model that was developed from Butler’s model. The results showed that the internal and external forces which can affect destination development were included in the proposed model. Additionally, the characteristic of tourism areas was also defined. Although the proposed model was intended to define destination structure for the interest of tourism destination manager, however it was not designed to accommodate all ranges of scale of the destination area lifecycle nor will capture the totality of the lifecycle alteration that appears at destinations.