ABSTRACT

Changes in society have indeed existed since time immemorial, and it changes rapidly today. In the old days, change in rural community was the starting point of urban society formation, which resulted into socio-cultural changes. The research has been done at Cihideung Village, a place that has experienced socio-cultural changes due to its tourism activities. Cihideung has changed from a village which was previously dominated by agriculture farming into a tourism village that experiencing the various kinds of development in regard of tourism supporting facilities. The research aimed to examine how the developments have impacted on culture and the social conditions of the local communities. The research was conducted with the descriptive phenomenon analysis. The result showed that tourism in Cihideung impacted in social changes, whether positive and negative impacts. The positive impact are the popularity of the village internationally, the employment opportunities, the social aid facilities, the preservation of the traditional art; the increasing of people welfare on education and technology basis; and the availability of the public facilities. However they also got the bad impact, those are the gaining of population density, the decay of countryside character, traffic jam, and the increase of the criminality.