ABSTRACT
This writing is aimed at describing ecological symbol of Bajo ethnic datu-atata institution and describing the weak role of this institution to develop citizen’s ecotourism awareness. The writing material is based on the study finding of Bajo ethnic in Banggai, Central Sulawesi by interviewing fourteen (14) community leaders and observation of Bajo ethnic settlement condition. The findings of the study reveal that datu-atata is symbolized by coral reef, limestone, and sand. Coral reef symbolizes datu-atata institution and nobles’ posture in the past, limestone emphasizes in non-nobles’ posture in past and nowadays, and sand reflects datu-atata institution and today elites’ posture. The Datu-atata institution is not fully functional in developing citizens’ ecotourism awareness. It is influenced by temporary economic interest, low education, less creation, and less innovation of elites (public figures, politicians, and legislators) in establishing voluntary movement in ecotourism-based society, and ineffective law enforcement.
