ABSTRACT

The increase of tourist arrivals is marked above average growth since global economic crisis in 2009. The significant increase of tourist movement appear on the increase of tourism business at travel agent and destination that tourism activities are considered responsible for generating negative impact and is sensitive to natural, cultural and environmental factor as well as lack of economic benefit at where the holiday taken place. The challenges of preventive approach on sustainable holiday are then developed. The concept of sustainable holiday derives from sustainable tourism concept. The components choose at tour operators whose assemble of tour packages will impact to destinations, means that tour operator should focus on sustainability concept when designing a tour package that will bring positive impact to destinations. The indicators of sustainable holiday develop from the dimensions of internal management, product development, supply chain management, customer relation and cooperation with destination as well as the sustainable practices of travel agent that already exist. Those dimensions were roots from three basic sustainable ideas on preserving natural environment, respecting socio-cultural and contributing to economic development. The paper develop indicators concept of sustainable holiday at tour operator in designing tour packages that impact to destination.