ABSTRACT
Shopping is one of the main activities undertaken by tourists when travelling. With the recent development of premium outlets in Malaysia, this will support Malaysia’s tourism aspiration as a top shopping destination which will complement the current multiple retail offerings the country already has. The purpose of this conceptual paper is to assess the factors impacting on shopping experiences in premium outlets by identifying the satisfaction level among shoppers. In addition, shopping attribute preferences and the intention to spend are of interest in this study. The expected outcome will contribute to the key indicators for premium outlets to improve on the tourists shopping experience and make premium outlet a landmark shopping destination in the near future.
