ABSTRACT
This study aimed to explore the real practices of digital business technologies by hoteliers and the factors influencing digital business technologies adoption by Small-and-Medium-Sized Hotels (SMHs). Using structured observations, a set of checklist of digital business technologies application have been developed to examine the level of digital business technologies adoption by SMHs. This article reported that the findings of current state of digital business technologies adoption by SMHs in Kuala Lumpur. The study provides useful insights for guiding SMHs Owners/Managers for digital business technologies adoption and application decisions at the hotel. The results show that majority of hotel websites among SMHs in Kuala Lumpur are fully interactive website. Two out of six SMHs in Kuala Lumpur, already adopting mobile hotel applications. Finally, this study presented the limitations of study and proposed some future directions of research.
