ABSTRACT
This chapter builds on Brammer's observations of the Blackfish effect by examining it across a wider temporal and spatial sphere that connects the event in 2010 to a longer history of relations with people, before the captive whale was either possible or desirable. It examines how the supporting role of public aquaria in the marine conservation effort is increasingly being eroded in no small part because the star exhibition – the whale – has begun to publicly object to its role and to enter into new relations and collaborative arrangements. The term collaboration usually refers to alliances performed by individuals, groups, industry or sectors that are composed of people and their interests. The necessary collaborating with oceans that characterizes the work of marine biologists, dolphin trainers, divers and sailors is also required in the process of developing tourism knowledge.
