ABSTRACT
Social Justice blogs are one the most interesting forms of political expression to have emerged in the context of social media activism. From Occupy Wall Street in the United States to the indignados movement in Spain, digital activists in post-2008 protest movements have used Tumblr and similar online platforms to create multi-author blogs (MABs). MABs ask internet users to submit their own contributions on a number of different issues: economic deprivation, housing insecurity, unemployment, sexism, health issues, and so forth. This chapter describes that crowd-sourced blogs break with the network logic of communication that lies at the heart of the anti-globalization movement. They testify instead to the rise of a more collective and unifying communicative logic. The implications of this line of theory are highly problematic, since it assumes that the properties of technology do not mediate social action while neglecting social and cultural factors that are involved in activism.
