ABSTRACT
In studies of consumption, it has been argued that different generations possess unique values and attitudes that significantly affect their daily consumption choices, preferences and behaviours. In life-course literature, the stages of life course are usually classified into young adulthood, middle age, late middle age and old adulthood. Studies of generations argue that consumption practices and use of new technologies are influenced by shared generational experiences. The concept of generation refers to a group of individuals who have experienced similar historical events in their early adulthood that later constitute shared experiences or consciousness. Digitalisation of domestic environments refers to processes where daily contexts of housing and living are influenced by digital devices. When consumption of digital technologies is discussed in groups, digital technologies arouse more negative resistance than positive attitudes. Well-educated, urban and middle-class consumers are very conscious of the markets and the life cycles of products and services, which may result in critical attitudes towards marketing of new technologies.
