ABSTRACT

Paul Bigus wrote this case under the supervision of Professors Gerard Seijts and Jana Seijts solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

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Copyright © 2013, Richard Ivey School of Business Foundation

Version: 2013-12-02

Reprint Number: 9B13C035