ABSTRACT
This chapter looks at a few of "composing strategies" for our writing. Using contrasts and comparisons is an important tool for getting our ideas across to others in a clear and understandable manner. The Swiss linguist Ferdinand de Saussure explained why the mind tends to function in terms of contrasts and oppositions. Drawings, charts, and other forms of graphic communication help readers better understand our writing especially when there are contrasts and comparisons you've made by appealing to the visual aspect of their brains. Whichever typographic technique you use, be sure that the list helps your reader understand the points you are making. Always carefully check your quoted material to make certain it is accurate and you have not introduced typing errors, left out words, or misquoted your source in any way. Academic writers should avoid common logical fallacies, such as selective inattention or "cherry picking" and using experts with dubious qualifications and impartiality.
