ABSTRACT
The rule for writing scholarly articles is to make sure that you have written the kind of article that the journal publishes. Study the articles in the journal to get an idea of what topics are of most interest to the publication and examine how the articles are written. Make sure that someone else hasn't already covered your topic. When you write a journal article, the entire text should lead to a conclusion that your readers find interesting and useful. This chapter examines the visitor expectations of a heritage site Website, a major marketing channel. It focuses on Yad Vashem in Jerusalem. Many popular magazines accept essays in which scholars use their expertise to approach some topic of general interest. Before writing articles for nonacademic publications, just as with scholarly journals, carefully study them to understand what writing style to adopt.
