ABSTRACT
Museums, like every other institution in our society, thrive to the degree that they make their resources available to a public. An important part of the mission of museums rests in developing strategies to increase access to their unique resources for a broad audience. Considering the diversity of this audience group, such strategies must be designed with “top-of-the-mind” awareness of the clients* interests. The term client, while less comfortable for some, is useful in helping us to strengthen our perception of role. It can assist museum professionals in the process of synthesizing effective procedures for the delivery of cultural services.
