ABSTRACT
This chapter begins with an explanation of "groupthink" and with a discussion of how groupthink shapes our perceptions of the world. It deals with communication in groups, ranging from small groups and small social group's people belong to, such as its short-story reading group; to large groups like those found working in corporations, organizations, and institutions, such as universities, often with many thousands of employees. Central to the analysis of group communication is the notion that the messages we send are supposed to follow certain codes and rules which are based on the interests of the receivers of our messages and the nature of the group involved in the communication. Political communication we find has been affected by the growth of social media and is changing from complete reliance on radio and television advertising to targeting specific individuals and groups who are members of the various political parties using social media as described in the solicitation.
