ABSTRACT
Malinowski observed, in the same vein, Hayden White argued that Archaeology, from its beginnings in the Renaissance and early-modern science, provided trappings of a past to charter a present of capitalist expansion. Archaeologists are shifting gears to come up with tangible pasts to charter marketing capitalism. Results include heritage programs, eco-tourism, public education in archaeology, and forensic archaeology. The Archaeological Institute of America was discombobulated by enthusiasts from western states who wanted their donations to support local projects rather than, as requested, Classical archaeology at Delphi. Tribal museums are designed to inspire community members and impress tourists. Some, like the Makah's museum in Washington State, showcase the results of archaeological excavations, in this case the buried village at Ozette. First Nations, archaeological tourism, sites as shrines and archaeology as business apparently were not yet on the horizon for mainstream leaders of the profession such as Watson.
