ABSTRACT
This chapter attempts to build a case for the significance of evolution for ethnography as a methodology, for anthropology as a discipline, and, in the end, for the future of our society. By invoking the image of the helix throughout the chapter, it focuses specifically on the exceedingly slow convolution rather than on the popular 'stages' and 'thresholds' that tend to get constructed around famous archaeological finds. Sociodigitization has become expansively self-perpetuating, which we recognize as a feature of the evolutionary process that began with the 'humanizing' and technologizing of the environment. This process has already dislocated pattern recognition abilities that were trained on physical realities accessible through our senses. The chapter suggests that the transformation of our environment brought on by the digital turn has taken us to such a point again; that we are witnessing an alternate, a new way of life for the species where new pattern recognition capabilities are now in the process of being shaped.
