ABSTRACT

This is a handbook for the cultural entrepreneur, offering some of the best examples on practice, franchises, research, innovation and business opportunities in the cultural sector. The key theme is the contribution and possibilities of the cultural economy as a business, with a strong supporting subtext on innovative practice.

The book illustrates the theme by providing multiple practice-based and empirical examples from an international panel of experts. Each contribution provides an accessible and easily accessed bank of knowledge on which existing practice can be grown and new projects undertaken. It provides an eclectic mix of possibilities that reinforce and underscore the full innovative and complex potential of the cultural economy. Topics include a review of the global and regional economic benefits of the cultural economy, evidence-based analysis of the culture industries, and an outline of the top ten cultural opportunities for business. This collection transcends the space between theory and practice to combine culture and innovation and understand their importance to a wider economy.

This is essential reading for researchers and practitioners interested in entrepreneurship, non-profit management, art and visual culture, and public finance.

part 1|62 pages

Culture and economy – the cultural economy

chapter 2|3 pages

The business of arts consultancy

A personal analysis of the history, growth and opportunities for business in arts consultancy

chapter 6|4 pages

Orange tourism

The color of the strategic alliance between culture, creativity and tourism

chapter 8|7 pages

It’s all in the books

How libraries play a key role in fostering creative practice and entrepreneurship

part II|74 pages

Inclusive design, culture and innovation

chapter 11|6 pages

Breathing information

The online media and the demands for innovation

chapter 12|4 pages

Innovation in media

The rise of the machine

chapter 16|18 pages

Coping with ICT adoption

A difficult route for heritage in Southern Europe

chapter 17|21 pages

Innovation and design thinking

Socially engaged design thinking and the D/E/A paradigm

part 3|34 pages

Innovation and the arts

chapter 20|7 pages

Festival les instants vidéo

The line of attempt is implausibly utopian

chapter 21|5 pages

The truth is “out there”

Stakes and responsibilities of rhetoric’s within contemporary culture’s design realm