ABSTRACT
Broader access to printed books quickly followed the invention of the printing press, and consumer sales of recorded music date back to the wax cylinders of late 19th century, but for much of their existence the personal ownership of movies and television programs was restricted to a small group of industry insiders and enthusiasts. As video quickly became a standard part of broadcast control rooms, some manufacturers began to position video for other applications. Through the late 1970s and early 1980s, time-shifting became increasingly common among American television viewers, but that does not mean that it was uncontroversial. The real selling point of Cartrivision, however, was the integrated sale of hardware and content; the machine was marketed hand-in-hand with prerecorded tapes of mainstream Hollywood movies. If videocassettes brought movies out of theaters and into the home, allowing everyday consumers to actually hold movies in their own hands for the first time, then Digital Video Disc (DVDs) went a step further.
