ABSTRACT
This chapter considers how in one organisation the women's lobby and the equal opportunities officer are struggling to pursue their own vision of what gender equality should look like and who is rewarded for it. It provides the opportunity to explore how different interpretations of gender equality are competing in one workplace and how this could be conceptualised against the backdrop of a postfeminist sensibility. The chapter argues that in the organisation, the women's lobby and the equal opportunities officer are competing with each other about who defines the boundaries of gender equality and who gets credit for gender equality efforts. This indicates that gender equality has become a desired resource that different organisational actors are competing for. The chapter offers an interpretation of this dynamic through a postfeminist lens. It shows how postfeminism is a complex and multifaceted issue that can take different expressions in different contexts.
