ABSTRACT
In this chapter, the author explores the implications of the postfeminist emphasis on choice, individualism and agency through the concept of work-life balance (WLB). The author responds to a call for a transnational approach to the critical study of postfeminism—how it has become a transnationally circulating culture that has implications not only for women in the West but also for women in non-Western contexts. Drawing on the concept of 'doing-it-all' to capture the burdens of responsibilities Nigerian women face, the author presents and discusses examples from the study in relation to Western based understandings of postfeminism and how these may translate differentially into a non-Western context. In addressing how WLB may be experienced in a non-Western context, the author draws on examples from a Nigerian study of 18 female doctors, most of whom were married with children.
