ABSTRACT
The Soviet Pavilion at Expo 67 in Montreal attracted more than 13 million visitors between April 27 and October 29 of that year, by far exceeding the attendance of any other nation's pavilion. The Soviet Pavilion's story continued beyond the six months of the Exposition. The Soviet commissioners realized that, if the propaganda battles were to be won in the space of international expositions, it would be by means of carefully selected and well-designed displays, not architecture. In the 1950s and the 1960s, transparency remained, in the eyes of Soviet architects and Soviet people in general, an architectural metaphor for the Communist future and for technological progress. Canadian newspapers kept focusing on the exhibits dedicated to space exploration and various other aspects of Soviet industrial development; but they also gave attention to those displays that praised the Soviet government's dedication to fulfilling and healthy lifestyles.
