ABSTRACT

This chapter seeks to expand the horizons of the emerging studies of Facebook literacy by examining not only the extent to which diverse linguistic and semiotic resources are relocalized, but also what kinds of offline identity meanings are intricately intertwined and leaked into the tapestry of daily online Facebooking practices. Online digital metroliteracies may provide richer multilingual and multimodal resources than offline lives, and the tendency to assume that Facebook is superficial entertainment, or to be online is to leave the real world behind, is to misunderstand contemporary modes of engagement. The chapter focuses on examples of everyday Facebook literacy practices in the context of young urban Mongolians located in the capital city of Mongolia, Ulaanbaatar. Mongolia adds further dimensions to this chapter due to its geographic, and political, economic position in the Asian periphery, which has to date received little attention in the digital literacy literature.