chapter  6
15 Pages

Data Visualization in Business Intelligence

WithJack G. Zheng

This chapter provides a comprehensive high-level view of different types of data visualizations that is used in the business environment. It also provides a guidance of technology and system selection. The chapter deals with defining business data visualization and comparing it to other common types of visualizations and their applications. Business Intelligence (BI) is a set of methods, processes, architectures, applications, and technologies that gather and transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making to drive business performance. Business data visualization has some unique features compared to some related fields or methods that also utilize general visualization techniques. Location as a dimension plays an important role in many areas of business data analysis and decision-making. As an important part of modern BI systems and platforms, business data visualization closely follows or even impacts the general BI and analytics trends.