ABSTRACT
This chapter focuses on two vital components of the strategy. These are: the creation and uptake of the Aboriginal flag as a unifying symbol for the emerging Land Rights and Self-determination Movement and the news-media strategy of the Black Power activists in the lead-up to and during the ultimate success of the Aboriginal Embassy. The Aboriginal flag thus became a weapon of power in a war of positions. The media strategy of the Black Power movement, particularly at the Aboriginal Embassy, had achieved a revolution. Yet the Aboriginal Tent Embassy protest, a six-month-long protest on the lawns of Parliament House in Canberra that began as a media stunt, was about to disrupt this representation of the Black Power movement once and for all. The public relations battle over Aboriginal Land Rights was, however, eventually won by mining and pastoral industry lobby groups with a multi-million-dollar propaganda campaign against Aboriginal Land Rights.
