Diversification of Chinese Entrepreneurs and Cultural Pluralism in the Reform Era

Cultural changes in China during the reform era are largely attributed to the dynamism of the Chinese economy. Rapid economic growth, the structural transition to a market economy, China’s wide-range integration with the outside world, and the rise of consumerism all have a strong impact on Chinese culture. Economic transformation has deeply affected people’s lives and influenced their values. A market economy enables Chinese consumers to encounter a world of differences, choices, and various ways of thinking.