ABSTRACT
This chapter highlights some of the primary points the survey researcher should take into consideration when engaged in each of the activities. It then provides an overview of what survey method involves, when it is appropriate, and what its principal strengths and weaknesses are. Surveys are conducted either by personal interviews, mail, telephone, or through the Internet. The surveying process re-quires monitoring and verification of the conducted interviews, data coding, processing, and analysis. During the designing phase of the survey the researcher needs to pay special attention to the development of the questionnaire and the interview schedule. Survey questions can be either open-ended or closed-ended and should be worded carefully in order to avoid bias and other related problems. The structure of the questionnaire should encourage respondent's participation. Technological developments, such as computer-assisted telephone interviewing and online polling, have increased the number of surveys conducted each year.
