ABSTRACT
This chapter explains the continuous use of trademark and brand visual material within contemporary art and its relation to remix in the era of hyper-consumerism. High-definition billboards, targeted advertising on Internet browsing or video advertising in streaming are designing the mediascape of consumerism in the global era. Undoubtedly influenced by pop art and simulationism, a new concern for remixing this material has emerged with the artist of the global era under what we consider the aesthetics of consumerism. The aesthetics of pop art obviously share a lot in common with the actual artistic proposals that deal with hyper-consumerism, but we cannot look at them as a simple repetition of style. The close relation between hyperconsumerism and remix is seen not just in terms of production and reproduction, but as an aesthetic solution that belongs to a hypermodern era and stands in, symbolically, for worshiping excess.
