ABSTRACT
Social capital is a concept with many iterations. Some scholars have called it the goodwill, fellowship, sympathy, and the social intercourse that happens in families or close-knit groups. Others have likened it to the function of networked relationships or social structures.1 Whichever way it is defined, nowhere is the concept of social capital more exemplified than on social networking sites. From followers to friends to likes and shares, the connections inherent in social media are valuable to both individuals and businesses.
