ABSTRACT
Many researchers of linguistic landscape are also avid fans of photography. This is probably no coincidence given the essentially visual nature of the subject, as defined in Landry and Bourhis’s seminal article. However, collecting data for linguistic landscape research entails much more than taking pictures of signage. When collecting data for either quantitative or qualitative studies of linguistic landscape, the key is to take a clear picture of each sign to include legible language details as well as sufficient contextual information. One of the key developments in linguistic landscape research is the expansion beyond language to include other modes of communication. While technological advancements have made it easier for us to collect multimodal data for linguistic landscape research, it is important to note in conclusion that images provide only one source of data. More and more researchers are now turning toward ethnographic approaches to linguistic landscape, which require gaining emic understanding through longitudinal engagement with the communities under study.
