ABSTRACT
This chapter discusses the persuasion appraisal shares many similarities with rhetorical criticism, but there are three fundamental differences. It seeks primarily to evaluate a particular instance of persuasion–any knowledge building beyond the case study is a side benefit instead of a primary purpose. The persuasive message is the subject of any persuasion appraisal. A persuasion appraisal is asking a counter-factual question. A good persuasion appraisal will try to determine both the initial credibility of those involved and how the persuasive message shapes that credibility. One approach widely used to explain individual responses to persuasive messages is the theory of planned behavior. The Role of eHealth Literacy and human papilloma virus (HPV) Vaccination Among Young Adults: Implications from a Planned Behavior Approach. Martin Fishbein's theory of reasoned action (TRA) advanced the suggestion that individuals have a behavioral intention, which usually explains their actions. This behavioral intention is determined by two factors: the attitude toward the behavior and subjective norms.
