ABSTRACT
This chapter explores the persuasive nature of the visual. It allows readers to study the ways human beings interact with, use, and make sense of the persuasive images that they all encounter in their lives. Visual communication refers to the ways in which the images that humans interact with either intentionally or unintentionally, such as signs, symbols, pictures, photographs, and art, create meaning in their lives. John Durham Peters (2001) argues that the act of witnessing has two faces, "one of seeing" and "one of saying". In 2005 the United Nations Children's Fund (UNICEF) of Belgium created an advertising and public service campaign commercial that specifically challenged the notion that an argument has to be linguistically bound. Visual narratives are not necessarily all "told" through the use of language, but also through the sharing of signs and symbols or, for our purposes, images.
