ABSTRACT
The continual flux in the organizational structure of communication industries makes all area the most dynamic area of technology to study. This chapter addresses the organizational structure and explores the functions of the industries. The first factor that many people consider when studying communication technologies is changes in the equipment and utility of the technology. The structure of the media system may be the most dynamic area in the study of new communication technologies, with new industries and organizations constantly emerging and merging. The process that media content goes through to get to consumers is a little more complicated than the process for hardware. The distribution process for media content/software follows the same pattern for hardware. The emergence of digital broadcasting provides two excellent illustrations of the complexity of the organizational structure of media industries.
