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28 Pages

Translators and Translation Studies: Scholars as Inoculators of Resistance

MARÍA CALZADA PÉREZ
ByScholars as Inoculators of Resistance University Jaume I, Castellón de la Plana, Spain

Keywords. Translator’s turn, advertising, semiotics, intertextuality, globalization, inoculation.

The earth is in effect one world, in which empty, uninhabited spaces virtually do not exist. Just as none of us is outside or beyond geography, none of us is completely free from the struggle over geography.