chapter  7
13 Pages

The Local and the Global in Popular Music The Brazilian Music Industry, Local Culture, and Public Policies

The globalization of children's animated television led to decreased importance of national consumer markets and an emphasis on producing for international distribution. Children's animated television in the 1980s and early 1990s, as shown in the sections below, was characterized by an intensification of international production and distribution, substantial growth in the industry worldwide, and the development of new production and programming strategies for new global markets. Trade sources noted difficulties in distributing children's programs into certain markets, as a result of relatively fewer opportunities to broadcast. In 1994, TV World reported on the formation of the European Children's Television Centre, an international organization focused on the increasingly commercial environment of children's television that worked to develop a less commercial, international co-production series, Teensat, a teen magazine program. In many cases, persistent barriers to importing programs remained because of critical differences in consumer cultures regarding television and children's programs.