ABSTRACT
This chapter provides a brief analysis for understanding La Voz de Galicia's specificity in the wider Spanish and European Union (EU) demographic contexts. It is followed by a review of the concept of apocalyptic demography and the problematisation of population ageing that appears in certain demographic works and is influential on Galician social researchers. The chapter briefly presents the methodology and provides analysis of the results and allows to understand how the previous implicit consensus rejecting explicit pro-natalist policies in Spain came to break down and be replaced by another consensus holding that the population ageing process was negative. The overwhelming number of academic publications concerning depopulation and demographic ageing in recent years has had significant resonance in the media and has also penetrated political speech, influencing the design of public policy, social policy in particular. The term 'apocalyptic demography' was coined by Robertson to define an ideology of population ageing.
