ABSTRACT
This chapter explores two contrasting case studies – the first on Chinese mobile services Near and More (Jin Duoduo) and Mass Review (Dazhong Dianping), the second on broadcast television in the Philippines – to suggest that, despite their considerable differences, overlapping questions can be asked about how the national, regional, temporal, and even individual locations of media technologies inform both innovations in production and practices of consumption. By taking a broader view of location and located-ness, one that is historically situated and culturally and geographically diverse, we suggest that new evolutions of locative technologies are likely to be productively explored with reference to longstanding debates and approaches to media and technologies, from which, in fact, location has never been absent.
