ABSTRACT
This chapter examines a demanding and rather sensitive topic, specifically the search of health information online. Based on the work of Lustria, Smith and Hinnant who analyse the search of health information online in the United States (US). It reports on a survey conducted from May to July 2015 in the United Kingdom (UK). The chapter investigates the use of web-based technologies for seeking health information and personal health information management in the UK. It helps to understand health literacy' as the ability of people to read and understand health information at large, and to recognize reliable information online, evaluate it and use it to make informed healthcare choices or decisions. It uses Neter and Brainin's theory in measuring people's level of eHealth literacy. The chapter measures eHealth literacy; online health information search strategies, as well as health information sources and evaluation criteria used by consumers.
