6 Pages

The Geographies of Air Transport: An Introduction

ByLucy Budd, Andrew R. Goetz

In 1957, 30 years after its launch as a scheduled passenger and air mail carrier and in anticipation of the inauguration of their new fleet of jet-powered Boeing 707 and Douglas DC-8 aircraft into commercial passenger service, Pan American World Airways unveiled a new corporate identity. Designed by New York architect Edward Larrabee Barnes and his associate Charles Forberg, the airline’s new logo featured a royal blue globe inscribed with white parabolic lines of latitude and quickly became a graphic ambassador for a new age of mass global aeromobility in which distance, that once great obstacle to human movement, had apparently been overcome (Zukowsky 1996). The simple motif invoked notions of speed, unhindered travel and global domination (at least in commercial aviation terms) and implied that Pan Am’s passenger and cargo networks encircled the earth (see Eisenbrand 2004).