ABSTRACT
This chapter seeks to shed light upon influencing strategies used by the Allies and the Ottoman General Staff on the Ottoman soldiers during the Gallipoli Campaign. It suggests that among the campaigns the Ottoman military fought in the First World War, the Gallipoli Campaign was the first one in which both the Allies' propaganda and the Ottoman General Staff's counter-propaganda strategies were used on the Ottoman soldiers in a coherent fashion. There is a need to widen and deepen the grasp of the traditional conceptualisation of propaganda in the literature when attempting to understand the war of ideas in the conflict and particularly in the context of Gallipoli. The chapter examines both the content analysis of the articles and photographs published about the Gallipoli Campaign in the War Magazine and significant thematic concepts used by the Ottoman intellectuals in their journal articles and poems after their visits.
