ABSTRACT

Popular culture has long been conversant with the Iliad and the Odyssey. One of the powerful elements that play a crucial role in the tourist fantasies is popular culture such as the visual and textual content of documentaries and fiction movies. As a popular cultural entity, it has its own roots in popular culture narratives as a filmic icon with its own fame. The initial version of the Trojan Horse imagery, which was constructed through social narratives, provides a base for its popular culture version. In the context of retelling an old narrative by popular culture, the effects on tourism spaces emerge in different ways. The chapter demonstrates the iconic Trojan Horse's travel as a tourism imaginary and place-making process in its current location. Displacement gives important clues for the conceptualization of tourism imaginaries that point out the need to unravel the mechanisms created by popular culture.