ABSTRACT
When it comes to the social aspects of businesses, which include the social responsibilities of commercial firms and how businesses are expected to satisfy multiple stakeholders in society, the framework of corporate social responsibility (CSR) by Carroll and the stakeholder view of corporate strategies are two of the standardized views in the literature in the business strategy field. This chapter examines the following four business cases of Japanese corporations. The first case is Yamaha Motor Company, which established a complicated ecosystem along the coastal fishery in sub-Saharan African countries. Second, Asahi Kasei built a unique value chain from procuring raw materials to weaving and selling its Bemberg fibers to Indian markets. Third, Toyota Motor Corporation announced quite recently that, by 2050, they will virtually eliminate vehicles with only gasoline or diesel engines from their lineup of products. Fourth, Rakuten, an IT and e-commerce company, educates rural high school students to equip them with entrepreneurial skills.
