chapter  6
12 Pages

Corporate social responsibility in community sport management

ByDaniel Plumley, Rob Wilson

This chapter provides an overview of the concept of Corporate Social Responsibility (CSR) and its application to sport and community sport management. The chapter presents and reviews the main dimensions of CSR in sport organisations and discusses how such organisations leverage CSR activities to showcase the organisation in a positive light. CSR is an important concept for all community sport managers to consider, as it can have profound effects on the perception of the organisation in the eyes of the general public.