ABSTRACT

This chapter looks into the youth's and their parents' attitudes towards the controversial character of digital music technologies, especially file-sharing technologies. It first looks at the moral values of young people and second to assess interplay between these values and negotiations over digital music distribution in their families. In the late 2000s, the Norwegian record industry associations launched a large campaign against file-sharing named Piracy Kills Music. The piracy-campaign and the reactions it invoked tells us much about the moral climate for the appropriation of digital music technologies. The chapter also looks at how attitudes towards digital music distribution are negotiated in the family setting. The public discourse has basically consisted of two sides. One the one hand, it has been the viewpoint of the music industry and on the other side, the Internet activists and most of the academic community have tried to balance the arguments from the music industry with alternative viewpoints.