ABSTRACT
This chapter exemplifies user-driven innovations within the experience network communicated and accumulated through the means of social media. The results provide a holistic understanding of the benefits enterprises can gain through user-driven innovations. The chapter aims to identify the concept of user-driven innovation in tourism and to provide recommendations for marketers managing this concept for their own benefit. The tourist experience consists of a system of customer interactions with service personnel, the service-scape and other customers. The tourism's network environment includes manifold service providers such as transport, accommodation, sights, activities, destination marketing organizations, cultural offers and the local community. The conceptual framework highlights the dynamic movement of the tourism industry facilitated by different forms of digital media. The business environment is an integrated element of the model representing the level where the firms create the experience and the innovation area's location.
