
Advertising in Developing and Emerging Countries
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Advertising in Developing and Emerging Countries book
Advertising in Developing and Emerging Countries
DOI link for Advertising in Developing and Emerging Countries
Advertising in Developing and Emerging Countries book
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This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
TABLE OF CONTENTS
part |2 pages
Part I Africa and the Middle East
chapter 1|21 pages
Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising
part |2 pages
Part II Asia
chapter 6|12 pages
The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China
chapter 7|28 pages
Advertising in Indonesia: Balancing an “Asian” Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism
chapter 8|16 pages
The Dynamics and Entrepreneurship of Advertising in India
part |2 pages
Part III Europe
chapter 10|18 pages
Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications
chapter 11|18 pages
Challenges and Opportunities for Advertising in Moldova: A Nation in Transition
chapter 12|10 pages
Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads
chapter 13|16 pages
Advertising in Slovenia: Eastern European Spirit, Western European Style
part |2 pages
Part IV South America
chapter 14|20 pages
Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices
chapter 15|16 pages
An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case
part |2 pages
Part V Cross-Cultural Exploration: North America and Others