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Advertising in Developing and Emerging Countries

DOI link for Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries book

The Economic, Political and Social Context

Advertising in Developing and Emerging Countries

DOI link for Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries book

The Economic, Political and Social Context
Edited ByEmmanuel C. Alozie
Edition 1st Edition
First Published 2011
eBook Published 23 March 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315565781
Pages 352 pages
eBook ISBN 9781315565781
SubjectsEconomics, Finance, Business & Industry, Politics & International Relations
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Alozie, E. (Ed.). (2011). Advertising in Developing and Emerging Countries. London: Routledge, https://doi.org/10.4324/9781315565781

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

TABLE OF CONTENTS

chapter |18 pages

Introduction: Global Advertising and Values

ByS.M. Mazharul Haque

part |2 pages

Part I Africa and the Middle East

chapter 1|21 pages

Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising

ByEmmanuel C. Alozie

chapter 2|14 pages

Advertising in Transition: A Case Study on Nigeria’s Burgeoning Market

chapter 3|12 pages

Patterns of Arabic Taste and Popular Culture: A Social Reading of Arabic Commercials

chapter 4|10 pages

Advertising in Israel: From Traditional Dilettantism to Professional Westernism

part |2 pages

Part II Asia

chapter 5|19 pages

Cambodia: From Conflict to Consumerism, through Chaos to Progress

chapter 6|12 pages

The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China

ByAmy O’Connor and Mary Frances Casper

chapter 7|28 pages

Advertising in Indonesia: Balancing an “Asian” Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism

ByAnuradha Venkateswaran

chapter 8|16 pages

The Dynamics and Entrepreneurship of Advertising in India

ByTej K. Bhatia, Mukesh Bhargava

chapter 9|12 pages

Advertising Communication Styles in Eastern Asia

ByFei Xue

part |2 pages

Part III Europe

chapter 10|18 pages

Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications

ByAmos Owen Thomas

chapter 11|18 pages

Challenges and Opportunities for Advertising in Moldova: A Nation in Transition

ByMichael H. McBride

chapter 12|10 pages

Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads

ByElzbieta Lepkowska-White, Thomas G. Brashear

chapter 13|16 pages

Advertising in Slovenia: Eastern European Spirit, Western European Style

ByMichael H. McBride, Janez Damjan

part |2 pages

Part IV South America

chapter 14|20 pages

Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices

ByGladys Torres-Baumgarten

chapter 15|16 pages

An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case

ByJaime S. Gomez

part |2 pages

Part V Cross-Cultural Exploration: North America and Others

chapter 16|16 pages

Gender Role and Social Power in African and North American Advertisements

ByBruce A. Huhmann, Jennifer J. Argo

chapter 17|26 pages

Exporting American Advertising Strategies: A Comparative Case Study of the United States, Japan and New Zealand

ByJoseph P. Helgert, Anne Zahradnik
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