chapter  9
26 Pages

Creative Metaphor as a Tool for Stakeholder Influence

ByArthur Shelley

This chapter highlights the interdependence between influence, relationships, behaviour and leadership and describes how the use of metaphor can enhance outcomes from these interactions. The first half, ‘Understanding metaphor as a tool’, describes how and why metaphor works as a medium of influence and learning. The second half, ‘Applying metaphor to build and maintain relationships’, provides examples of how to apply metaphor in your organisation to engage stakeholders and communicate more effectively. This will ultimately enhance your own performance as well as the performance of those around you and the organisation as a whole.